Logistics strategies such as 'just-in-time', 'on-demand' or '24h distributions' have led to a general increase in B2B delivery frequencies in many sectors. Due to the ever shorter delivery cycles, needs were created which in many cases did not exist originally. SmartOrder&Delivery aims to minimize redundant freight transport by using smart ordering strategies to reduce the number of last mile deliveries to the required quantity. The SmartOrder&Delivery approach combines the areas 'Ordering' and 'Transportation', which are currently often considered and handled separately. This makes it possible to combine the advantages of foresighted planning with those of the necessary short-term, spontaneous ordering. To this end, it is necessary to establish a balance of interests and a common commitment to traffic reduction among all actors in the supply chains (shippers, logisticians, traders, end customers) within a sector, which finally manifests itself in the form of a voluntary 'code of conduct'. In this context a key element is the development of a balanced price system for different delivery options that is agreed on between all involved parties. In addition, a corresponding brand is being developed in order to support the establishment of the 'code of conduct' and increase its visibility. Basically the SmartOrder & Delivery approach is applicable for a wide range of delivery and store logistics. In spatial terms, the approach will also be adaptable to regions of different sizes and structures. Within SmartOrder&Delivery, the project idea is developed and tested using the example of pharmaceutical logistics in Steyr with the integration of UML / Upper Austria (MobiLab), 2 pharmacies in Steyr /Upper Austria (via LoC, LoI) a pharmacy in Oberwaltersdorf/Lower Austria as an application partner and 2 pharmaceutical wholesalers (LoI). Based on this, upscaling strategies for other sectors and regions are derived.
Smart Order & Delivery
Client Austrian Ministry for Transport, Innovation and Technology (BMVIT) & Austrian Research Promotion Agency (FFG)
Project Partners HERRY Consult GmbH (Project Lead), tbw research GesmbH, FH OÖ Forschungs & Entwicklungs GmbH, Triesting-Apotheke OG
Further Information coming soon
Project Duration August 2018 to January 2020
Services of tbwr Marketing (Design of a brand ‚SmartOrder&Delivery‘), Business Case Development, Exploitation, Upscaling, Dissemination